MindMetriks
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  • NEURO TALENT
    • Corporate Services
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  • NEUROMARKETING
    • STRATEGIC CONSULTING
    • CONCEPT TESTING
    • PACKAGING TESTING
    • ADVERTISING TESTING
    • SENSORY MARKETING
    • NEURO TARGETING
    • NEUROSHOPPER
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    • UX - USABILITY
  • MARKET RESEARCH
    • NEUROMARKETING
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    • NEUROMARKETING LABORATORIES
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What is MindMetriks?

1/12/2022

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Mindmetriks-neuroscience-neurotechnology-marketing-neuromarketing-advertising-market-researchMindMetriks is the leading company in Neuroscience-based Strategic Consulting.
MindMetriks is the leading company in Latin America in Strategic Consulting Services based on Neuroscience: Neuromarketing, Neuro-Talent, NeuroShopper.

MindMetriks was founded in 2011 and to date we have served more than 300 brands in 25 countries with more than 900 projects completed.


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Emotion analysis, how are they performed?

11/11/2022

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Analisis-emociones-faciles-neuromarketing-sentimientos-marketing-MindMetriks
Do you know what Face Coding is?
The analysis of micro facial expressions consists of evaluating the emotions, attitudes and opinions of a specific target. Face Coding is a tool that understands and evaluates the way in which consumers react to a stimulus that can be a product, logo or commercial.

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How to make a winning logo?

8/11/2022

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Photo
Did you know that 80% of what we perceive during the day is done through our eyes?

The Logo is the identification of a brand in the market, when you look around you, it denotes the different logos around you, such as the brand of your computer, cell phone, this website or the clothes you are wearing at this moment. 

Logos are part of our daily life, that is why it is important when creating a winning logo to understand what the objective is and how it should be designed to achieve a connection with the consumer and make a difference with competitors. 

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What is a market study?

3/11/2022

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Market-study-qualitative-quantitative-quantitative-qualitative-research-neuromarketing-marketing-consumer-marketing-brand-MMMarket research, what are they?
If you do not know what a Market Research is, this blog will help you understand what it is, its usefulness and the methodologies that exist, allowing you to minimize potential risks, better understand the environment and make the right decisions to know in depth your market niche to conquer.




Market research provides the brand with information on consumer behavior and its constant changes, to redirect current marketing strategies, providing better results in communication, appropriate messages, moments of consumption, among others.


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Powerful B2B and B2C Marketing Strategies to Increase Sales

18/10/2022

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Mindmetriks-b2b-b2c-neuromarketing-strategies-models-consulting-strategyc-bussines-tobussines-bussines-to-consumerB2B is Business-to-Business and B2C is Business-to-Consumer, two different forms of commercial communication and sales.
B2B and B2C Marketing are known as sales models and strategies that allow reaching each type of consumer and thus achieve more sales.
The difference that stands out the most is in the way they sell, since B2B Marketing is based on directing its offer in a logical way and B2C Marketing is based on emotion; both strategies complement each other, but each of them must be worked separately.


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How to create a good marketing strategy

12/10/2022

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marketing-strategy-Mindmetriks-neuromarketing-marketing-brand-consumerStrategies allow us to achieve increased sales and also help us to meet several objectives before completing the sale.
Marketing strategies are not just designing something creative to generate recall, they are the style and method used to create sales opportunities. Here we show you how to create a good strategy and increase your sales through it.

Marketing strategies are allied with new technologies that are nowadays in the market, to reach more people and therefore increase sales, do you know what they are?

The competition uses the same tactics as you, so the need to become more creative and give an added value that distinguishes from the rest is born. What is sought from a good marketing strategy is that customers remain loyal to the brand, product or service; therefore, different types of advertising strategies have emerged to achieve the objectives set and optimize results. 

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How do I know what career to study? - I don't know what to study

7/10/2022

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Neuromarketing-student-career-career-professional-study-test-emotionsNot knowing what to study: the most frequently asked question in schools, the tools applied to neuroscience can contribute to this decision making.
Have you ever wondered if there is any kind of test that allows you to know what you are good at or what professional career you are best suited for?

"I don't know what to study" is the phrase we repeat the most and it is normal to ask yourself this question when you finish your studies. Usually during the course of student life, the person is not given this type of test to guide on the attributes, likes or dislikes against a career.

It should be considered that studying a career should not be something tedious to decide, but on the contrary should be attractive to define those qualities that align; discover those skills and talents to facilitate decision making.


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What is an electroncephalograph and what is its use in neuromarketing?

6/10/2022

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neuromarketing-marketing-study-eeg-electroencephalogram-emotions-mindmetriks-mindmetrics-eye-trackingThe electroencephalograph or EEG helps to identify the neural behavior of consumers and draw scientific insights.
What is Neuromarketing for? How can I apply it? What is an EEG?

How does the consumer's mindHow are the purchasing decisions o Non-aware decision trees?  Why does a person buy?

Have you considered any of the above questions, today's marketing requires an answer to them, as they are the basis of the strategies that are used today for the market. 



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Why does a person buy?

27/9/2022

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Do you know how a consumer makes a purchase decision? 
neuromarketing-market-study-eeg-electroencephalogram-emotions-mindmetriks-mindmetrics-eye-tracking-purchaseConsumer behavior can be studied through Neuromarketing.
Nowadays we are bombarded psychologically by many factors that lead us to make purchasing decisions.
That is why inMarketing these factors must be taken into account, since they nurture and improve the aspects that the buyer has and leads to choose the product or brand over the competitor, through the stimuli emitted in their emotions. 


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Facial Expressions and Emotions in Men and Women?

28/8/2022

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facial-expressions-face-coding-neuromarketing-neuromarketing-emotions-market-study-mindmetriks-mindmetrics-eye-tracking-market-consumer-analysis .
Are facial expressions or emotions the same in men and women?

The following article narrates the findings obtained as a result of a solid research that seeks to obtain this answer, supported by neuroscience and Face Coding. Face Coding has been widely used online for emotion recognition.

In a recent study published April 27 online, researchers led by Suzy Scherf, assistant professor of psychology and neuroscience, used behavioral tests, as well as neuroimaging, to investigate whether there was an influence of biological sex on facial recognition.


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Eye Trackers: The top 5 most requested SMI Eye Trackers by Universities in Colombia

31/12/2015

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SMI's Eye Tracking systems continue to consolidate their position in the region.

Eye Tracking Glasses / Gafas de Eye Tracker MindMetriks neuromarketing-emociones-estudio-de-mercado-america-latina-mindmetriks-mindmetriks-mindmetrics-eye-tracking-análisis-de-mercado-consumidor
Top 5 Eye Trackers in Latin America - SMI Eye Tracking Glasses - MindMetriks
At the end of the first year of entering the Colombian market, SMI Eye Trackers have become one of the best Eye Tracker alternatives in the region. SMI is a German company highly recognized worldwide for manufacturing Eye Trackers for the scientific industry of the most prestigious universities in the world and stands out for its constant innovation with different equipment. Know which are the TOP 5 of the most requested SMI Eye Trackers in Colombia and in the world. Do you need a quotation?
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Colombia: One of the leaders in Neuromarketing in Latin America

23/12/2015

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Neuromarketing in Colombia and Latin America

Neuromarketing NMSBA MindMetriks neuromarketing-emotions-market-study-america-latina-mindmetriks-mindmetriks-mindmetrics
NEUROMARKETING IN LATIN AMERICA
The figures do not lie, today neuromarketing in Colombia and other Latin American countries led by Brazil and Mexico continues its great process of expansion and consolidation in the day to day of the marketing teams of companies.

But what has been done so that neuromarketing continues to consolidate not only in our region but worldwide? Actually a lot, know the 5 most outstanding facts ...

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Neuromarketing in search of emotions

18/12/2015

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The power of emotions over our decisions

emotions-neuromarketing-market-study
The power of emotions in our decision-making processes.
The great power that emotions have in our decision making process is a subject that has been studied from different disciplines and through different scientific research techniques. Discover some of the most outstanding facts about our emotions, you are going to love it...

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    Examples of Neuromarketing


    What is Neuromarketing?

    The definition of Neuromarketing is: the discipline that through neuromarketing allows us to understand the non-conscious reactions of the consumer or user when exposed to any marketing stimulus.

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  • HOME
  • NEURO TALENT
    • Corporate Services
    • Services for Professionals
    • Services for Schools and Universities
    • Student Services
  • NEUROMARKETING
    • STRATEGIC CONSULTING
    • CONCEPT TESTING
    • PACKAGING TESTING
    • ADVERTISING TESTING
    • SENSORY MARKETING
    • NEURO TARGETING
    • NEUROSHOPPER
    • PRODUCT TESTING
    • UX - USABILITY
  • MARKET RESEARCH
    • NEUROMARKETING
    • QUALITATIVE RESEARCH
    • QUANTITATIVE RESEARCH
  • TOOLS
    • NEURO LAB ONLINE
    • MindMetriks Neuro Talent System
  • PRODUCTS
    • EYE TRACKING
    • FACE CODING: FACIAL EXPRESSIONS AND EMOTIONS
    • ELECTROENCEPHALOGRAPHS (EEG)
    • BIOMETRIC SENSORS: GALVANIC RESPONSE
    • NEUROMARKETING LABORATORIES
    • PSYCHOLOGY LABORATORIES
    • ERGONOMICS LABORATORY
    • ONLINE PLATFORMS
  • ACADEMY
    • NEURO ONLINE COURSES
    • ONLINE MASTER'S DEGREES
    • SCHOLARSHIPS FOR STUDY: MASTER'S DEGREES AND COURSES
    • APPLIED NEUROMARKETING
    • EXAMPLES OF NEUROMARKETING
  • CONTACT US
    • IMMEDIATE CONTACT
    • QUOTES SCIENTIFIC EQUIPMENT
    • QUOTES MARKET RESEARCH
    • I WANT TO BE A PARTNER
    • WORK WITH US
    • SCHOLARSHIPS FOR STUDY: MASTER'S DEGREES AND COURSES