MindMetriks is the leading company in Latin America in Strategic Consulting Services based on Neuroscience: Neuromarketing, Neuro-Talent, NeuroShopper.
MindMetriks was founded in 2011 and to date we have served more than 300 brands in 25 countries with more than 900 projects completed.
The analysis of micro facial expressions consists of evaluating the emotions, attitudes and opinions of a specific target. Face Coding is a tool that understands and evaluates the way in which consumers react to a stimulus that can be a product, logo or commercial.
Did you know that 80% of what we perceive during the day is done through our eyes?
The Logo is the identification of a brand in the market, when you look around you, it denotes the different logos around you, such as the brand of your computer, cell phone, this website or the clothes you are wearing at this moment.
Logos are part of our daily life, that is why it is important when creating a winning logo to understand what the objective is and how it should be designed to achieve a connection with the consumer and make a difference with competitors.
If you do not know what a Market Research is, this blog will help you understand what it is, its usefulness and the methodologies that exist, allowing you to minimize potential risks, better understand the environment and make the right decisions to know in depth your market niche to conquer.
Market research provides the brand with information on consumer behavior and its constant changes, to redirect current marketing strategies, providing better results in communication, appropriate messages, moments of consumption, among others.
B2B and B2C Marketing are known as sales models and strategies that allow reaching each type of consumer and thus achieve more sales.
The difference that stands out the most is in the way they sell, since B2B Marketing is based on directing its offer in a logical way and B2C Marketing is based on emotion; both strategies complement each other, but each of them must be worked separately.
Marketing strategies are not just designing something creative to generate recall, they are the style and method used to create sales opportunities. Here we show you how to create a good strategy and increase your sales through it.
Marketing strategies are allied with new technologies that are nowadays in the market, to reach more people and therefore increase sales, do you know what they are?
The competition uses the same tactics as you, so the need to become more creative and give an added value that distinguishes from the rest is born. What is sought from a good marketing strategy is that customers remain loyal to the brand, product or service; therefore, different types of advertising strategies have emerged to achieve the objectives set and optimize results.
Have you ever wondered if there is any kind of test that allows you to know what you are good at or what professional career you are best suited for?
"I don't know what to study" is the phrase we repeat the most and it is normal to ask yourself this question when you finish your studies. Usually during the course of student life, the person is not given this type of test to guide on the attributes, likes or dislikes against a career.
It should be considered that studying a career should not be something tedious to decide, but on the contrary should be attractive to define those qualities that align; discover those skills and talents to facilitate decision making.
Do you know how a consumer makes a purchase decision?
Nowadays we are bombarded psychologically by many factors that lead us to make purchasing decisions.
That is why inMarketing these factors must be taken into account, since they nurture and improve the aspects that the buyer has and leads to choose the product or brand over the competitor, through the stimuli emitted in their emotions.
The following article narrates the findings obtained as a result of a solid research that seeks to obtain this answer, supported by neuroscience and Face Coding. Face Coding has been widely used online for emotion recognition.
In a recent study published April 27 online, researchers led by Suzy Scherf, assistant professor of psychology and neuroscience, used behavioral tests, as well as neuroimaging, to investigate whether there was an influence of biological sex on facial recognition.
SMI's Eye Tracking systems continue to consolidate their position in the region.
Neuromarketing in Colombia and Latin America
The power of emotions over our decisions
The definition of Neuromarketing is: the discipline that through neuromarketing allows us to understand the non-conscious reactions of the consumer or user when exposed to any marketing stimulus.