Why does a person buy?

Do you know how a consumer makes a purchase decision? 

Consumer behavior can be studied through Neuromarketing.

Nowadays we are bombarded psychologically by many factors that lead us to make purchasing decisions.
That is why inMarketing these factors must be taken into account, since they nurture and improve the aspects that the buyer has and leads to choose the product or brand over the competitor, through the stimuli emitted in their emotions. 

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