Why does a person buy?
Do you know how a consumer makes a purchase decision?
Nowadays we are bombarded psychologically by many factors that lead us to make purchasing decisions.
That is why inMarketing these factors must be taken into account, since they nurture and improve the aspects that the buyer has and leads to choose the product or brand over the competitor, through the stimuli emitted in their emotions.
The factors that are evident are:
Each purchase decision (cognitive or conditional) leads to know or learn a little more about that brand or product and is called an experience, since the consumer believes that he is making the decision by himself believing that he has autonomy over his decisions. It is therefore important to meet the expectation he has when making the purchase decision and thus lead him to make his experience rewarding.
It is important the value that the consumer assigns not only because he consumed it, but he will talk about his experience to other potential consumers; the emotions they experience are those that rationally decide the purchase through stimuli in the brain saving energy making the consumer believe that he has a good reason to continue buying or acquiring that brand or product.
Consumers collect or interpret information making a significant image of the product or brand, the perception of consumers are those who relate the ideal that communicates the brand or product with that desired motivation.
People have different types of needs, these are social, recognition, growth and others. Therefore it is necessary to know what are those motivations that lead the consumer to make a purchase decision.
It is necessary to create a system of communication and effective creativity to meet those needs to relate directly with the product or brand and generate that relationship through personal motivation.
It is considered that there are only two options in consumer behavior: favorable or unfavorable, it all depends on the attitude towards the product or brand and its likelihood of repeat purchase. People tend to buy through feelings or emotions, beliefs and purchase intent, which is mostly informed by their emotions, whether they do not identify with the brand or not.
People tend to make decisions based on what they want or want to experience throughout their lives from a positive or negative aspect. This is related to beliefs, the other factor of consumer attitude; people tend to make decisions based on what they choose to believe, for this reason we must build a belief around the brand or product that leads to word of mouth from consumers about how good the product is.
Psychological factors are very important and are needed when creating a campaign, a packaging or a product, so they must be attacked from the mind of each consumer.
MindMetriks is the solution for you to impact the minds of your consumers and be of great impact at the time of purchase.
Your comment will be posted after it is approved.
Leave a Reply.
What is Neuromarketing?
The definition of Neuromarketing is: the discipline that through neuromarketing allows us to understand the non-conscious reactions of the consumer or user when exposed to any marketing stimulus.