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What is an electroncephalograph and what is its use in neuromarketing?

6/10/2022

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neuromarketing-marketing-study-eeg-electroencephalogram-emotions-mindmetriks-mindmetrics-eye-trackingThe electroencephalograph or EEG helps to identify the neural behavior of consumers and draw scientific insights.
What is Neuromarketing for? How can I apply it? What is an EEG?

How does the consumer's mindHow are the purchasing decisions o Non-aware decision trees?  Why does a person buy?

Have you considered any of the above questions, today's marketing requires an answer to them, as they are the basis of the strategies that are used today for the market. 



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Facial Expressions and Emotions in Men and Women?

28/8/2022

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facial-expressions-face-coding-neuromarketing-neuromarketing-emotions-market-study-mindmetriks-mindmetrics-eye-tracking-market-consumer-analysis .
Are facial expressions or emotions the same in men and women?

The following article narrates the findings obtained as a result of a solid research that seeks to obtain this answer, supported by neuroscience and Face Coding. Face Coding has been widely used online for emotion recognition.

In a recent study published April 27 online, researchers led by Suzy Scherf, assistant professor of psychology and neuroscience, used behavioral tests, as well as neuroimaging, to investigate whether there was an influence of biological sex on facial recognition.


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Eye Trackers: The top 5 most requested SMI Eye Trackers by Universities in Colombia

31/12/2015

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SMI's Eye Tracking systems continue to consolidate their position in the region.

Eye Tracking Glasses / Gafas de Eye Tracker MindMetriks neuromarketing-emociones-estudio-de-mercado-america-latina-mindmetriks-mindmetriks-mindmetrics-eye-tracking-análisis-de-mercado-consumidor
Top 5 Eye Trackers in Latin America - SMI Eye Tracking Glasses - MindMetriks
At the end of the first year of entering the Colombian market, SMI Eye Trackers have become one of the best Eye Tracker alternatives in the region. SMI is a German company highly recognized worldwide for manufacturing Eye Trackers for the scientific industry of the most prestigious universities in the world and stands out for its constant innovation with different equipment. Know which are the TOP 5 of the most requested SMI Eye Trackers in Colombia and in the world. Do you need a quotation?
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Colombia: One of the leaders in Neuromarketing in Latin America

23/12/2015

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Neuromarketing in Colombia and Latin America

Neuromarketing NMSBA MindMetriks neuromarketing-emotions-market-study-america-latina-mindmetriks-mindmetriks-mindmetrics
NEUROMARKETING IN LATIN AMERICA
The figures do not lie, today neuromarketing in Colombia and other Latin American countries led by Brazil and Mexico continues its great process of expansion and consolidation in the day to day of the marketing teams of companies.

But what has been done so that neuromarketing continues to consolidate not only in our region but worldwide? Actually a lot, know the 5 most outstanding facts ...

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Neuromarketing in search of emotions

18/12/2015

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The power of emotions over our decisions

emotions-neuromarketing-market-study
The power of emotions in our decision-making processes.
The great power that emotions have in our decision making process is a subject that has been studied from different disciplines and through different scientific research techniques. Discover some of the most outstanding facts about our emotions, you are going to love it...

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    Examples of Neuromarketing


    What is Neuromarketing?

    The definition of Neuromarketing is: the discipline that through neuromarketing allows us to understand the non-conscious reactions of the consumer or user when exposed to any marketing stimulus.

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  • HOME
  • NEURO TALENT
    • Corporate Services
    • Services for Professionals
    • Services for Schools and Universities
    • Student Services
  • NEUROMARKETING
    • STRATEGIC CONSULTING
    • CONCEPT TESTING
    • PACKAGING TESTING
    • ADVERTISING TESTING
    • SENSORY MARKETING
    • NEURO TARGETING
    • NEUROSHOPPER
    • PRODUCT TESTING
    • UX - USABILITY
  • MARKET RESEARCH
    • NEUROMARKETING
    • QUALITATIVE RESEARCH
    • QUANTITATIVE RESEARCH
  • TOOLS
    • NEURO LAB ONLINE
    • MindMetriks Neuro Talent System
  • PRODUCTS
    • EYE TRACKING
    • FACE CODING: FACIAL EXPRESSIONS AND EMOTIONS
    • ELECTROENCEPHALOGRAPHS (EEG)
    • BIOMETRIC SENSORS: GALVANIC RESPONSE
    • NEUROMARKETING LABORATORIES
    • PSYCHOLOGY LABORATORIES
    • ERGONOMICS LABORATORY
    • ONLINE PLATFORMS
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