Marketing strategies are not just designing something creative to generate recall, they are the style and method used to create sales opportunities. Here we show you how to create a good strategy and increase your sales through it.
Marketing strategies are allied with new technologies that are nowadays in the market, to reach more people and therefore increase sales, do you know what they are?
The competition uses the same tactics as you, so the need to become more creative and give an added value that distinguishes from the rest is born. What is sought from a good marketing strategy is that customers remain loyal to the brand, product or service; therefore, different types of advertising strategies have emerged to achieve the objectives set and optimize results.
MindMetriks designed this blog that will allow you to create successful advertising campaigns by applying these marketing strategies.
In order to create a good marketing strategy you have to know what an advertising strategy is, this is defined as a set of actions that are executed in a company or brand in order to bring a product or service to consumers, with the aim of positioning the brand in different channels, generating recall and loyalty.
A marketing strategy aims to sell products or services through advertising, making a brand known and attracting people to purchase it.
There are many more objectives that encourage
these strategies which are:
A good marketing strategy is based on knowing what you want to achieve, so there are different types of strategies that in various ways encourage consumer interest.
We explain three of them to choose the one that best suits your needs:
Content advertising is a marketing strategy that directly influences the consumer through various channels, transmitting clear and direct messages to reach a greater number of people. In this strategy, different formats are used to disseminate the message; there is informative, comparative and emotional advertising. Each of them focuses on showing the brand to consumers and the value it brings to their lives if they purchase it.
For example the informative seeks to market and its most commonly used formats are brochures, graphics or visual resources.
Comparison seeks to compare the brand in favor of other competitors by characterizing the value it has, an example of this strategy is to use a comparison "7 out of 10 prefer..."
The emotional is the most effective in attracting the consumer, since its objective is to relate the consumer's emotions with the brand or product, an example is to use a real-life situation aimed at the product benefit, "go in a hot car and cool off with the soda that is your product".
Advertising Pull or of attractionconsists of how its name says it "attracting" consumer interest to get them to consume the products or services offered, not by pressuring or insisting, but by generating actions that offer quality content, so that the consumer identifies and becomes loyal to the brand.
It could be said that its purpose is to maintaining brand recall in the consumer's mindThis is possible by being present in the media such as social networks, television, radio advertisements, among others.
A good example of this strategy is the one carried out by the Coca Cola brand in 2014, where they add people's names on the labels, generating that connection with people and brand recall.
Advertising Push or of thrustThe purpose of this program is to introduce the product or service to the market. generate sales. Advertising appears in digital, print or television formats, making the consumer aware of the purchase action.
Its objective is to stand out in a niche marketIn this case, it could be said that it pushes the sale through different actions with the purpose of getting the consumer to buy the product. An example of this strategy is fast food restaurants when they offer a seasonal product.
The advertising strategies go hand in hand with advertising plans which are B2B (Business to Business), B2C (Business to Consumer) or C2C (Consumer to Consumer). These plans are directed to the consumer from a company, to the consumer and sales.
At MindMetriks we evaluate your strategies for marketing to guide you through the process to develop effective and successful strategies that meet your sales objectives and goals.
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What is Neuromarketing?
The definition of Neuromarketing is: the discipline that through neuromarketing allows us to understand the non-conscious reactions of the consumer or user when exposed to any marketing stimulus.