The following article narrates the findings obtained as a result of a solid research that seeks to obtain this answer, supported by neuroscience and Face Coding. Face Coding has been widely used online for emotion recognition.
In a recent study published April 27 online, researchers led by Suzy Scherf, assistant professor of psychology and neuroscience, used behavioral tests, as well as neuroimaging, to investigate whether there was an influence of biological sex on facial recognition.
Neuromarketing in Colombia and Latin America
The definition of Neuromarketing is: the discipline that through neuromarketing allows us to understand the non-conscious reactions of the consumer or user when exposed to any marketing stimulus.