What is Neuro Segmentation or NeuroTargeting?

The definition of Neuro Targeting or Neuro Segmentation is the process of Market Segmentation or Consumer Segmentation through the use of neuroscientific tools that allow to obtain a greater precision of the most outstanding attributes of the personality of the cluster or target group in a scientific, deep and objective way.

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Get to know your Target Group scientifically.

Scientifically based market segmentation: Neuro Targeting or Neuro Segmentation.

Neuro Segmentation or Neuro Targeting:

Market segmentation or consumer segmentation based on neuroscience that allows you to delve into the mind of the consumer or your customers and get "scientific insights" of your target group in your category.
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Communicate effectively with your Target.

Neuro Targeting allows us to identify precisely how we should communicate with your customers.

Neuro Targeting allows you to identify which messages you really need to send to your customers' minds to achieve better levels of persuasion.​

MindMetriks is the pioneer company in the use of Neuro Segmentation or Neuro Targeting since it has the MindTest, a powerful scientific tool that in less than 1 minute and with an accuracy level of 91% measures the most outstanding personality traits of each individual or a group of individuals allowing a deep, objective and scientific segmentation process.