Emotion analysis, how are they performed?

Do you know what Face Coding is?

The analysis of micro facial expressions consists of evaluating the emotions, attitudes and opinions of a specific target. Face Coding is a tool that understands and evaluates the way in which consumers react to a stimulus that can be a product, logo or commercial.

At MindMetriks we analyze emotions by means of the Face Codingour tool allows you to:

• Evaluate the level of acceptance or engagement of advertising campaigns.
• Evaluate television commercials through in-depth analysis of facial micro-expressions and identify the types of emotions produced. 

When using the Face Coding for the evaluation of your brand, you can find out if it is heading in the right direction, measure satisfaction levels and increase loyalty rates. 

What is Face Coding?
This powerful tool of the Neuromarketing allows you to detect the micro expressions facial expressions, which through deep algorithms of neural networks and artificial intelligence allow us to measure and evaluate consumer expressions in front of a packaging, a logo, a commercial, among others and understand how to enhance your brand, aligning your communication objectives through our Market Research. 

A micro expression is a momentary and involuntary expression which is reflected on the consumer's face at the moments when the brain emits an emotion. They can last between 1/15 and 1/25 fractions of a second, they are reflected non-consciously and their precision is taken in 5 measurements in one second, i.e. every 200 milliseconds.

The Face Coding analyzes facial micro-expressions by means of the different basic emotions (Paul Ekman's theory) joy, sadness, love, fear, surprise, anger, disgust, calm, guilt and shame. 

With Face Coding Neuro Quantitative studies can be performed in person or digitally, providing unique benefits such as immediate reports, studies at specific times, software integration, among others. Companies and advertising agencies have the opportunity to know and measure these stimuli to adapt their product or service, knowing in advance the influence on the consumer and / or potential customer. 

At MindMetriks we are aware of the importance of knowing if your messages are effective when communicating them to the consumer, for this reason we created the tool of Face codingis the first specialized Micro Facial Expression Analysis and Emotional Recognition platform in Latin America.

If you are a Market Research company, a University or Educational Institution, if you have a Neuromarketing Lab or you are a Consultant, write to us, we are always attentive to what you need, do not hesitate to contact us. 

Click to start talking.