Do you know how a consumer makes a purchase decision?
Nowadays we are bombarded psychologically by many factors that lead us to make purchasing decisions.
That is why inMarketing these factors must be taken into account, since they nurture and improve the aspects that the buyer has and leads to choose the product or brand over the competitor, through the stimuli emitted in their emotions.
The following article narrates the findings obtained as a result of a solid research that seeks to obtain this answer, supported by neuroscience and Face Coding. Face Coding has been widely used online for emotion recognition.
In a recent study published April 27 online, researchers led by Suzy Scherf, assistant professor of psychology and neuroscience, used behavioral tests, as well as neuroimaging, to investigate whether there was an influence of biological sex on facial recognition.
The definition of Neuromarketing is: the discipline that through neuromarketing allows us to understand the non-conscious reactions of the consumer or user when exposed to any marketing stimulus.