What is MindMetriks?

MindMetriks is the leading company in Neuroscience-based Strategic Consulting.

MindMetriks is the leading company in Latin America in Strategic Consulting Services based on Neuroscience: Neuromarketing, Neuro-Talent, NeuroShopper.

MindMetriks was founded in 2011 and to date we have served more than 300 brands in 25 countries with more than 900 projects completed.

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What we do: 

• Contribute to strengthening the strategic direction of brands and campaigns. 
• Generate strategic recommendations to optimize brand resources. 
• Ensure that the messages sent by the brand resonate in the user's mind. 
• Significantly strengthen the execution of strategies vis-à-vis the competition. 

How we do it: 
We build a neuroscience-based model that understands in depth the human behavior from its reactions at a conscious and non-conscious level. We use biometric tools such as Eye Tracking, Face Coding, Implicit Association Test, among others. (Learn more about our MindTest)

We integrate the tools and create robust sets of algorithms to have an accurate scientific understanding of human behavior from their conscious and non-conscious reactions, guaranteeing positive results. 

We offer the following services:

• Consulting: we carry out neuro strategic marketing or business plans. We also provide consulting in consumer experience, neuro innovation and business models, political neuromarketing regarding images, style and discourse, and sales training. 
• Neuro TV-Radio: We developed a neural measurement system to analyze the second-by-second performance of commercials, optimizing airtime and impact, as well as radio spots. 
• Neuro packaging: We accurately evaluate the performance of your packaging and that of your competitors, as well as analyze the concept being issued. 
• Usability: We contribute to the transformation of websites to make them user friendly, improving the user experience and thus increasing usability and sales satisfaction levels. 
• Neuro shopper: We analyze neuro-scientifically the consumer behavior at the point of sale together with the performance of product and advertising material or online. 
• Neuro Sales: We evaluate the current pitch and co-create the ideal sales pitch based on the neural evaluation of the keywords in the target group. 
• Neuro Retail: We use neuroscience to transform points of sale into unique user experience sites, optimizing the best sales results. 
• Rental and sale of scientific technology: We sell and rent neuroscientific equipment, accompany the creation of your neuroscientific laboratory and provide the respective training in technology such as Eye Tracking, EEGs, Facecoding, among others. 

MindMetriks we provide services of Neuromarketing in more than 25 countries, and has consolidated its presence in Latin America, making Market Research in Mexico, Colombia, Brazil, Guatemala, Costa Rica, Chile, Peru and Ecuador, as well as in the United Kingdom, Spain, France, Portugal and Germany.

Contact us to be your strategic partner.