How to make a winning logo?
Did you know that 80% of what we perceive during the day is done through our eyes?
The Logo is the identification of a brand in the market, when you look around you, it denotes the different logos around you, such as the brand of your computer, cell phone, this website or the clothes you are wearing at this moment.
Logos are part of our daily life, that is why it is important when creating a winning logo to understand what the objective is and how it should be designed to achieve a connection with the consumer and make a difference with competitors.
Its purpose is to transmit the identity of your brand and values through its design, for this reason it is important to build a logo that provides a visual attraction, the design is the one that exerts value to the consumer, for example the colors in advertising and marketing, are used to generate stimuli that lead to attract the attention of consumers. Their purpose is to arouse sensations, attract attention and influence the purchase decision.
How to make a winning Logo?
In order to design a logo, the following characteristics must be taken into account, which will lead you to generate an impact on the consumer:
Be unique: The most relevant is that there is no a logo like yours, the composition must be original. Shapes, texts and colors must be different from those already existing in the market.
To be timeless: The logo must transcend in timeIt has to be able to fulfill its function in 6 months, 5 years or 50 years, modifications may be made over time, but its main elements must be maintained so that consumer remembrance remains the same.
Be memorable: When you are asked to think of a shoe brand, logos such as Nike or Adidas come to mind easily. This happens because the visual form captures the attention in the brain and allows it to be remembered, being memorable implies leaving a mark in the brain. memory of the viewer.
Be relevant: The logo must be identify personality and the elements that compose it, involves emitting or managing to trigger emotions and feelings in consumers, thus allowing the connection, proximity y acknowledgment of the brand. Therefore, you must study your target audience and analyze your competition, this allows you to generate a differentiating value that will make you stand out in the market and will lead you to be relevant.
Be simple and versatile: The simpler and more versatile the elements that compose it are, greater recall and empathy generate in the consumer. For example, the most successful brands have a simple logo, with few graphic elements such as McDonald's, Apple, Windows, among others, the reason for their simple design is based on the ease of recognition and recall in the market. In terms of versatility, it is crucial that the design can be adapted in different sizes and shapes that do not affect the graphic content.
You are at 5 characteristics (being unique, timeless, memorable, relevant and simple) of how to make a winning logo allow us to identify those valuable traits that appeal to the consumer, the reason being that the logo is a unique, timeless, memorable, relevant and simple logo.he brain perceives and recognizes a logo within a period of 13 seconds (according to MIT studies)When in the company of other similar products, the brain directs its gaze to that which stands out from the rest, that which is different and eye-catching.
At MindMetriks we evaluate the logo design and impact with tools neuroscientists that allow you to scrutinize the minds of your customers or future consumers, to know the impact and performance of each of the graphic pieces that compose it.
We use tools that measure non-conscious impact, by assessing visual relevance with eye trackersthe emotional impact with face coding or analysis of micro facial expressions and the effect spontaneous and attitudinal. Likewise, the conscious impression by evaluating the reactions of consumers in aspects such as the level of engagement, level of credibility, message clarity, attitudinal analysis of the pieces, their memorability, modification in the spontaneous purchase intention, among other elements that allow opportunities for improvement.
Start designing your logo and evaluate its impact before going to market with MindMetriks!
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What is Neuromarketing?
The definition of Neuromarketing is: the discipline that through neuromarketing allows us to understand the non-conscious reactions of the consumer or user when exposed to any marketing stimulus.