Do you know how a consumer makes a purchase decision?
Nowadays we are bombarded psychologically by many factors that lead us to make purchasing decisions.
That is why inMarketing these factors must be taken into account, since they nurture and improve the aspects that the buyer has and leads to choose the product or brand over the competitor, through the stimuli emitted in their emotions.
The power of emotions over our decisions
The definition of Neuromarketing is: the discipline that through neuromarketing allows us to understand the non-conscious reactions of the consumer or user when exposed to any marketing stimulus.