Powerful B2B and B2C Marketing Strategies to Increase Sales

B2B is Business-to-Business and B2C is Business-to-Consumer, two different forms of commercial communication and sales.

B2B and B2C Marketing are known as sales models and strategies that allow reaching each type of consumer and thus achieve more sales.
The difference that stands out the most is in the way they sell, since B2B Marketing is based on directing its offer in a logical way and B2C Marketing is based on emotion; both strategies complement each other, but each of them must be worked separately.

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In order to understand the differences, it is necessary to know what B2B Marketing and B2C Marketing are.

B2B marketing is defined as Business to Business, i.e. its sales orientation is between companies and not directly to the consumer, it focuses on the logic of the people who make up a company and highlights the characteristics of a product or service for sale.

B2C marketing is defined as Business to Consumer, i.e. its sales orientation is between the company and the consumer, it highlights the benefits that the product or service brings to the consumer and focuses on emotions.

The differences are more visible between B2B and B2C Marketing, regarding their communication and social media strategies. MindMetriks then generates a list of 5 differences of each model to guide you on which strategy to base or how to use both to increase your sales.

5 differences between B2B and B2C Marketing: 

1. Communication: The way in which B2B and B2C Marketing communicates with the target audience is very different, B2B Marketing uses an industry language, which tends to be very professional and with business jargons. B2C Marketing language is clearer, easier to understand and closer to consumers, that is to say, its jargon is simpler. 
2. Purchase decision: Both strategies seek to meet the needs of a target audience, their difference lies in the fact that B2B Marketing is motivated by logical or rational aspects while B2C Marketing appeals mostly to their emotions and desires. 
3. Determination: In B2B Marketing a decision is determined under a chain of delegates, as they have departments that must align in order to access the decision to approve a purchase, while in B2C Marketing it is quicker to make a decision, the consumer usually makes their own decisions. even if advised by another. 
4. Cycles: Purchases have different cycles between the two models, B2B Marketing is longer than the B2C Marketing purchase process, as we saw in the previous point on the determination and there are cycles between the two models, B2B Marketing is more significant and therefore requires more attention and product or service information, while B2C Marketing seeks to satisfy immediate needs, therefore it is usually faster. 
5. Social networks: B2B Marketing clients are mostly located in digital platforms such as LinkedIn, Facebook and Youtube, while in B2C Marketing they have more presence in digital networks such as Instagram, TikTok, Pinterest and Twitter. Their different communication is visible in each of the networks, in B2B they use communication tools such as conferences, lectures, product demonstrations, their sales model is consultative. In B2C they use communication tactics such as generating content through influencers, infographics, and their sales model is inspirational.

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Just as there are these 5 differences between B2B and B2C Marketing, there are also many similarities, for example both models are supported and create their strategies in a technological and digital way to boost in the market; therefore it is important to recognize their differences in order to reach the person, either as a company or as a consumer, because the key is to attract attention.

MindMetriks is the leading company in strategic consulting based on Neuroscience in Latin America.

We evaluate and strengthen the execution of your brand strategies ranging from the redefinition of your Target Group with our Neuro Segmentation System to the Evaluation of Advertising Campaigns, we have the most sophisticated scientific tools both online and offline to know the patterns of conscious and non-conscious behavior, in order to meet your B2B and B2C Marketing strategies to perfection. 

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