What is a market study?

Market research, what are they?

If you do not know what a Market Research is, this blog will help you understand what it is, its usefulness and the methodologies that exist, allowing you to minimize potential risks, better understand the environment and make the right decisions to know in depth your market niche to conquer.




Market research provides the brand with information on consumer behavior and its constant changes, to redirect current marketing strategies, providing better results in communication, appropriate messages, moments of consumption, among others.

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What is a Market Study?

It is a research on consumer behavior around the market, to know and understand the consumer's decision making, such as risk factors that are in the short, medium and long term.

This type of study analyzes consumer needs, how are their buying habits, analysis of competition, among others, seeking to meet the demands that consumers have today.

What is a market study for?

The market study collects consumer information, such as purchase history, consumption habits, consumer behavior, demographics and other data. It allows you to know your target in depth and thus be able to develop products or improvements to your brand, logos, packaging, among other types of advertising, allowing you to impact the consumer's mind, meet their needs and expectations.

The value of a market research lies in knowing the consumer and thus make an appropriate strategy to meet their needs, impact their mind, provide recognition and brand loyalty. 

Market research methodologies

• Neuromarketing: It contributes to understanding the non-conscious behavior patterns of consumers, and is used for the evaluation of advertising campaigns, packaging, concepts, web pages, market segmentation, product testing, point-of-sale studies, among others.
• Quantitative research: Objectively understand the variables of interest between the consumer and your brand, using mathematical and statistical analysis tools to describe, explain, predict and know what happens in the consumer's purchase decision making process.
• Qualitative research: It generates insights that allow understanding the brand (reasons and whys) of consumer attitudes and behaviors. 

MindMetriks studies in depth the reasons and motivations that lead consumers to relate and connect with your brand through different types of research applied to Neuromarketing, which allows us to provide you with information on the discovery, prediction, evaluation and explanation of the positioning of your brand, product or campaign.

MindMetriks is the leading company in Neuromarketing and conducts market research combining the different techniques of qualitative, quantitative and neuromarketing research, using tools such as Eye Tracking, Face Coding, Implicit Associations, Neuro Segmentation, among others, thus making Market Research much more accurate and with scientific insights.

We specialize in understanding consumer behavior through holistic analysis involving different types of market research, providing your brand with exponential growth, understanding your target's consumption drivers, giving strategic recommendations with high added value from the analysis of biometric measurements.