Enhance the experience and connect your brand with the consumer
Sensory marketing or marketing of the senses is a branch of marketing that involves the use of stimuli to improve the experience of consumers or users through the involvement of the senses.
We maximize the impact of your sensory strategy:
We evaluate with scientific technology or neuroscience - Neuro Sensory Marketing - all those sensory stimuli that brands make to reach their customers, to improve their experience to become in some cases a"Brand Capital". In this way, MindMetriks is able to evaluate with technologies such as Eye Tracking, Electroencephalographs, GSR or Galvanic Response and Facial Coding among others, the different elements that make up the so-called Marketing of the Senses or Sensory Marketing.
Types of sensory marketing:
A. VISUAL MARKETING:
Visual marketing is the most used and spread by all brands and refers to all those visual stimuli that contribute to promote the use of a brand and build brand value. Examples of this category are: Logos, Photographs, Videos, Colors, Environments in which the main element conveyed is visual and is able to influence the consumer's perception of the brand.
B. OLFACTORY MARKETING:
Olfactory marketing takes on a very important relevance, since the sense of smell is the organ that is directly linked to the primary root of the brain . It refers to all those smells or aromas that a brand uses either to be remembered by itself, or to enhance the experience of its customers in a specific environment. Some examples of Scent Marketing can be the aromas in: Point of Sale, Sections in Supermarkets, Hotels, Spas, Sales Rooms in real estate projects, Clothing Boutiques among others.
C. AUDITORY MARKETING:
Auditory marketing allows the use of sounds to stimulate the mind of customers either to improve the feeling of wellbeing as in the case of Spas, Hotels, Hospitals or natural sites, in other cases it is used to increase and accelerate purchase cycles or turnover of people as in some supermarkets or restaurants, or simply seeks the identification or brand association as in the case of audiotypes or brand sonics.
D. TASTE MARKETING:
Taste marketing refers to marketing where the sense of taste is involved. It is particularly used in the food and beverage sector where the aim is to differentiate a product to be associated with a specific brand . Additionally, mass consumption companies and restaurants use it to have their "flagship" products that allow them to massify it and thus be recognized its flavor anywhere in the world.
E. TACTILE MARKETING:
Tactile marketing is one of the most interesting to use, as it involves direct interaction with the sense of touch across different categories. The most common examples for this type of marketing are the cosmetics and personal care industry, the fashion industry including clothing, accessories and footwear. Additionally, some electronic products such as cell phones and the automobile industry play with their different finishes to produce different types of sensations, such as premium finishes, or better comfort.