"In MindMetriks we improve the customer experience both in the real world as in the digital world. We are experts in evaluating Usability andUsability performance. userexperience (User Experience -UX-) through the use of the most sophisticated neuroscientific technology on the market, such as Eye Tracking and Electroencephalograph systems".
Usability & User Experience
In MindMetriks we have a specialized methodology to perform Usability Tests orUser Experience (UX) tests that allow us to optimize your website.
We have the latest Eye Tracking technologies : Online Eye Trackers, Eye Tracking Glasses and Remote Eye Trackers that combined with EEGs or Biometric Technology allow us to obtain very deep Insights from users, making them leaders in this type of market research: User Experience or UX or Usability.
Here you can see some examples of UX - User Experience or Usability Examples that are covered with our methodology:
We have extensive experience in the optimization and evaluation of usability and user experience (UX) on computers, mobile devices and tablets. We evaluate the effectiveness of:
- Digital Catalogs.
- Web Pages.
- Internet Portals.
- Digital Menus.
- Mobile Applications (Banks, Hotels, Supermarkets, Airlines).
- On Line Training Programs.
- Gaming / Games.
We have a specialized methodology inUser Experience (UX) evaluation for product prototypes where any of the senses (Sight, Taste, Hearing, Smell and Touch) are involved. Some of the industries currently using our technology:
- Food & Beverage
- Cosmetics & Beauty
- Home Appliances
- Petrochemical & Fuels.
- Sporting Goods.
- Security Companies .