Neuromarketing in Colombia and Latin America
1. Exponential increase in the knowledge of the brain: It is said that in the last 5 years more has been generated and understood about how the brain works than all the knowledge that was generated about it during the last 50 years of the last century.
2. Technological development: Today, the neuromarketing industry has convenient handheld devices that can generate biometric measurements of participants quickly and easily with better levels of accuracy than their predecessors.
3. Expansion of suppliers: The boom that Neuromarketing has had, has catalyzed the arrival of leading companies in different devices giving greater purchasing options to both companies and universities. Ex: The arrival of SMI's scientific Eye Trackers (Made in Germany) throughout Latin America has further expanded the supply of neuromarketing studies in the region.
4. High levels of investment by large neuromarketing companies: Every day, large companies continue to invest in scientific and methodological development to gain a more rigorous understanding of consumer behavior. Companies such as Nielsen, Milward Brown and MindMetriks among others, continue with their investment and consolidation plans in the countries of the region.
5. Creation of neuroscience laboratories in universities: The supply of formal and informal neuromarketing education plans has been atomized by universities and institutions. Colombia, Mexico and Brazil are the countries with the largest number of neuromarketing laboratories for undergraduate and graduate programs.
The definition of Neuromarketing is: the discipline that through neuromarketing allows us to understand the non-conscious reactions of the consumer or user when exposed to any marketing stimulus.