A. Online Emotion Analysis or Online Face Coding:
Online Platform for Analysis of Emotions and Facial Expressions
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Face Coding Online is a platform of the company MindMetriks, dedicated to the analysis of emotions and facial expressions online. analysis of emotions and facial expressions online through deep neural network algorithms and artificial intelligence that measure participants' facial expressions .
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What is Emotion Analysis with Facial Expressions in Neuromarketing?
Emotion Analysis or Emotional Marketing is done through the analysis of Micro Facial Expressions or Face Coding is the scientific study of the involuntary movements that human beings have in their face and that demarcate features of the 7 basic or universal emotions of Paul Ekman: Happiness, Sadness, Anger, Surprise, Fear, Disgust and Contempt.
B. Noldus Face Coding Offline or Face Reader
Leader in Emotion Analysis and Facial Recognition.
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MindMetriks is the distributor of Noldus Face Reader for Colombia and other countries in the region. This tool is used in more than 500 universities globallyand is one of the most recognized in its genre.
Noldus Face Reader is a tool that MindMetriks uses to perform offline studies, and at the same time distributes it and is the ideal complement for Neuromarketing Labs and Psychology Labs in Colombia. Mexico. Chile, Brazil and all Latin America |
Ideal for Scientific Emotion Research and Publications
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Benefits of Offline Emotion Analysis - Face Reader
Ideal for Universities and Emotion Research Scientists as well as Market Research Companies.
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We would like to apologize, Noldus has not authorized us to publish the prices of the following Face Coding related products. However, all the information about Noldus Catalogs, Manuals and Brochures can be found in the "Documents" tab.
I. Noldus - FaceReader 8.0 Basic SoftwareII. Noldus - Action Unit ModuleIII. Noldus - FaceReader Project Analysis ModuleIV. Noldus - Remote PPG ModuleV. Noldus - The Observer 12.5 Basic SoftwareVI. Noldus - The Observer XT External Data Module |
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Face Coding or the analysis of emotions through microexpressions is a common practice in more than 400 universities worldwide. We use state-of-the-art technology measuring more than 500 stitches on the face of people. To train the software, more than 10,000 measurements manuals that today make it possible to extract the 6 basic emotions: happiness, sadness, surprise, fright, anger and disgust. more neutral. This technique is ideal to complement studies such as pre-testing of commercials, video analysis, advertising pieces, among others.
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Emotion Recognition
Noldus Baby Face Reader
What is the purpose of the Analysis of Emotions or Facial Expressions?
The Analysis of Facial Expressions or Face Coding is used to determine which emotions are aroused by different marketing stimuli when they are exposed to the participants. The analysis of this measurement has become today a very important tool in the evaluation of advertising campaigns , since it is possible to extract values of entertainment or engagement or rejection of the commercials. They are also used as tools to detect attitude problems in the sales force, improve customer service or recruitment processes .
What are the Basic Emotions?
The Basic Emotions or Universal Emotions are: Happiness, Sadness, Anger, Surprise, Fear, Disgust and Contempt.
What is the difference between Emotions and Feelings?
Emotions are a set of involuntary chemical and organic reactions that a person experiences when exposed to an external stimulus. The word Emotion comes from the Latin"Emotio" which means"movement" or"impulse".
Feelings , on the other hand, are the result of a combination of emotions that are involuntary and the thought that comes after them, therefore, feelings last until you finish being aware of them.
Feelings , on the other hand, are the result of a combination of emotions that are involuntary and the thought that comes after them, therefore, feelings last until you finish being aware of them.
