Examples of Neuro Targeting
What is Neuro Targeting?
Neuro Targeting or Neuro Segmentation is the process by which groups of people with certain characteristics are classified from the use of neuroscientific tools that measure the non-conscious behavior of human beings.
In MindMetriks we have the MindTest, which is a personality test that in less than 1 minute and with an accuracy level of 91% measures the most outstanding personality traits of each individual or a group of individuals allowing a clustering process.
These individual tests are evaluated and classified as clusters based on criteria such as preferred brand, most used, most purchased, or simply concepts to be evaluated in order to find the affinity levels between the cluster with its personality traits and the brands.
In MindMetriks we have the MindTest, which is a personality test that in less than 1 minute and with an accuracy level of 91% measures the most outstanding personality traits of each individual or a group of individuals allowing a clustering process.
These individual tests are evaluated and classified as clusters based on criteria such as preferred brand, most used, most purchased, or simply concepts to be evaluated in order to find the affinity levels between the cluster with its personality traits and the brands.
Personality Traits of my Brand's Users, those of my competitors or those of the category. |
How do I communicate with my brand users, competitors or category users? |