Guide to Facial Expressions or Face Coding Online
In this Guide to Facial Expressions or Face Coding Online you will learn all about micro facial expressions, Paul Ekman's tools for measuring universal emotions.
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What are facial expressions?Facial Expressions or Face Coding is the analysis of the voluntary and involuntary movements of the muscles of the face. The analysis of these expressions gave rise to what is known today as Universal Emotions , whose greatest exponent is Paul Ekman.
What are facial expressions for?Facial Expression Analysis nowadays has a very varied use ranging from Neuromarketing, Neuro Talent, Neuro Sales, NeuroShopper to Psychology Labs and Forensic Crime Labs.
How many and which are the Universal Emotions?There are 6 Universal Emotions described by Dr. Paul Ekman and they are the following: Happiness, Surprise, Sadness, Anger, Disgust and Fear.
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Spontaneous Interview Guide or Biometric Response Interview (BRI)
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What are Biometric Response Interviews (BRI)?The Biometrics Response Interviews (BRI) or Biometric Spontaneous Interview s are a powerful tool exclusive to MindMetriks, which allows to understand the spontaneous reactions of the interviewees through the use of techniques that measure their non-conscious reactions. Among the analyses performed are: Attitudinal Analysis of the participant, Analysis of Facial Expressions and a Time Stress Technique is applied to ensure that the participant answers what first comes to mind when questioned.
What are Biometric Response Interviews (BRI) used for?Spontaneous Biometric Response Interviews ( BRI ) are a powerful tool of massive use that integrates Qualitative Research, Quantitative Research and Scientific Research . The use of this tool has been growing significantly in recent years and today it has become the best complementary tool for any type of study.
What are the applications of Biometric Interviews?Among the main applications are:
1. Market Research: for evaluation of Advertising Campaigns, Evaluation of Commercials, Evaluation of Packaging, Evaluation of Concepts, among others. 2. Recruitment and Selection in Human Talent: To get to know the candidates better before continuing with all the additional processes. |
