We are experts in obtaining powerful insights by integrating Neuromarketing, Traditional Market Research and Biometrics tools.

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STRATEGIC CONSULTING SERVICES

Consulting, Innovation, Marketing Strategies, Sales Strategies, Human Management and NeuroPolitics.

NEUROMARKETING AND MARKET RESEARCH

Neuromarketing: Brands, Advertising, Campaigns, Products, Packaging, Sensory & Emotional Marketing

SALE AND RENTAL OF
EYE TRACKERS, GSR, EEGS

Neuromarketing Laboratories, Ergonomics Psychology, Eye Trackers, EEG, Emotion Analysis, GSR

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 SELECTION AND CAREER GUIDANCE

Neuro-Science Services, Emotion Analysis and Psychometric Tests for selection processes.

​CUSTOMER JOURNEY & NEURO SHOPPER

Scientific Evaluation of Emotions at the Point of Sale. Sales and Marketing Strategies in Retail

COURSES, MASTERS & WORKSHOPS IN NEURO

Masters and Courses in Neuromarketing and Neuro Sales. Learn to analyze emotions.

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Neuromarketing, Market Research and Emotion Analysisservices in Colombia, Mexico, Peru, Chile, Guatemala, Costa Rica and Argentina among other countries.

PROVEN EXPERIENCE
We do Market Research and Neuromarketing Online with Eye Tracking, Facial Expression Analysis, Intuitive Voice Associations and Biometric Interviews with attitudinal, qualitative and quantitative analysis.

COUNTRIES

PROJECTS

BRANDS

EQUIPMENT SOLD

PARTICIPANTS

BACKGROUND SCIENTIFIC AND ETHICAL:
MindMetriks is a  Global Neuromarketing Company in Colombia, Mexico, Ecuador, Argentina and Peru which is accredited in these countries by the Neuromarketing Science & Business Association NMSBA since 2014.

The NMSBA is home to the most important Neuromarketing Companies in the world.

The NMSBA is based in the Netherlands and is the most important association in the world for the Neuromarketing. 

MindMetriks is the only Neuromarketing and Market ResearchCompany in Colombia, Mexico and 3 more countries accredited by the NMSBA. 
 
Our Founder and current CEO, Luis Fernando Rico Navashas written neuromarketing articles for magazines such as INSighs Magazinethe only magazine of the NMSBA dedicated to the Consumer Neuroscience and Cambridge Marketing Review, a marketing journal of the University of Cambridge in the United Kingdom.

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OUR CUSTOMERS:
More than 350 brands have trusted us and have carried out Market Research with Eye Tracking, Face Coding and Neuromarketing: 

NEUROMARKETING GLOBALLY:
MindMetriks provides Neuromarketing services in more than 25 countries and has consolidated its presence in Latin America by conducting market research in Mexico, Colombia, Brazil, Guatemala, Costa Rica, Chile, Peru and Ecuador. In Europe: United Kingdom, Spain, France, Portugal and Germany mainly. 

Market Research, Neuromarketing, Emotion Analysis, Technology in Colombia, Mexico and more than 20 other countries.

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MindMetriks is one of the pioneering companies at Neuromarketing at Mexicoin Colombia and Latin America and one of the leading companies in estudios de mercardo, strategic consulting and distribution of Neuro and Bio Science Technology for laboratories from  Neuromarketing, Psychology and Ergonomics of the main universities in Colombia, Mexico, Peru, Guatemala, Brazil, Chile and Argentina among others.

MindMetriks has a team of market research consultants in Colombia, Latin America and Europespecializing in various strategic discipliness that substantiate and create proposals with a high added value based on the analysis of the biometric measurements made to the users and consumers.

OUR TEAM:
Professionals specialized in different disciplines such as Market Research, Statistics, Neuromarketing, Neuroscience and Biometric Measurements, among others.

Our team of consultants has more than 20 years of direct work experience in strategic positions in companies such as Procter & Gamble, Coca-Cola Femsa, Quala, Meals de Colombia, Industria de Alimentos Zenú (Nutresa), Unicredit Group (Europe), Auteco, Compañía General de Aceros and A3 Image Consulting (Mexico).

We have participated in Market Studies, Neuromarketing and processes of development of strategic plans and innovation of new businesses in Europe for companies such as Osram (Leader in the Lighting sector), Panasonic and Trend through unique and focused workshops for this purpose.

Our team integrates disciplines such as Neuroscience, Psychology, Bio Technology, MBAs, Masters in Strategic Business Design,Strategic Marketing Specialists, Theory of Constrains (TOC), Value Chain Design for innovation among others.

Finally, we have the experience of being international consultants and speakers on topics such as Strategy, Innovation, Neuromarketing and Neuro Loyalty, in addition to participating in academia in Specialization programs and MBAs in Colombia and Italy.

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GLOBAL VISION:
MindMetriks is the leading Neuromarketing company in Latin America and we conduct market research in Colombia, Mexico, Brazil, Argentina, Chile, Peru, Guatemala and Costa Rica among others.

MindMetriks ago market studies and provides services of Neuromarketing at Colombia, Market research and emotion analysis for all Latin America and in the United Kingdom for all Europe. 

Thanks to the dynamism of our customers and the market, we have allies in each of the countries where we operate. In our Market Research with Eye Tracking and Face Coding combine the Science of Emotions with the Neuromarketingthe Psychologythe Anthropology and the Artificial Intelligence in countries such as: Colombia, Mexico, Guatemala, Costa Rica, Panama, Nicaragua, Salvador, Ecuador, Peru, Chile and Argentina.

Our solid methonologies allow us to have comparable studies for our regional clients. 

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WHAT MOVES US:
Our beliefs and values 

At MindMetriks we believe and value:

1. The integration and experience of the various disciplines: We are aware of and value the contributions that each professional makes to each Market Research in the areas of expertise: Anthropologists, Psychologists, Mathematicians, Scientists and Business Intelligence., Market Intelligence.
2. Respect for our customers and participants: The ethics with our participants and our customers always will be above our business.
3. Solid processes and methodologies: for each Market Research we develop the best methodologies neuroscientific and integrated with qualitative and quantitative research methodologies.
4. Solutions rather than reports: More than a report, our clients will always find solutions to improve what they are evaluating. We accompany your processes until 6 months after having performed the Market research.
5. The best scientific technology: We are always on the lookout for the best scientific technology to put at the service of our customers at every stage of their business. market research using Neuromarketing.
6. Cooperation: We develop cooperative ties with our customers, partners, competitors and associations to improve the level of neuroscience applied to the neuromarketing in Colombia and the world.

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Sale and rental of scientific technology for university and Neuromarketing laboratories such as Eye Trackers, Eye Tracking Glasses, EEGs, GSR, Pupillometry, HR, EMG, EOG, ECG and specialized software.

Neuromarketing in Colombia, Neuromarketing in Mexico, Neuromarketing in Chile, Neuromarketing in Guatemala, Eye Tracking, Eye Tracking Glasses, Face Coding, MindMetrics, - Emotions - Science - Psychology - Emotions - Anthropology - Artificial Intelligence.